We will take the graphic novel, postcards, merchandise and posters to “select” comic and related Shows and Conventions. The goal is twofold: Tap into audiences that are drawn to action, adventure, martial arts and superhero themes and stories; and get the graphic novel and merchandise into the hands of journalists.

 

​Most importantly, the marketing materials will be uniquely enhanced with interactive Augmented Reality (AR) animations that project from graphic novel covers and promotional art, thus giving us an advantage to draw in and hold an audience and generate press.

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Our AR tactic is a verified marketing, promotional, advertising, PR and publicity tool (used by TESLA) that attracts our key demographic of young and affluent comic, movie and cos-play fans with high disposable incomes that are avid shoppers, into fashion and technology plus buy comics and frequent cinema once every four weeks. 

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This proven AR methodology will generate a grass-roots promotion that enlists fans as evangelists when they show off the AR animations to friends and families. Furthermore, as “Above-the-Line” talent is attached, the convention tour attracts and builds a fan base that will lead to a highly anticipated, sold out, film opening.

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After the film release, it is an ongoing movement that keeps the franchise (Including sequels) in front of fans and media, as the AR graphic novels and merchandise become more sought-after, hence growing our audience who become spokespeople hawking the films, one-on-one, when they present the AR animations.​